I grew up in Hyderabad. I trained in pharmaceutical sciences at JNTUH. Then I went to the United States — to Rowan University in New Jersey — to study formulation science at a graduate level.
In American supplement aisles, I found something India didn't have: brands that told you everything. Ritual. Thorne. Care/of. Short ingredient lists. Named suppliers. Third-party tested batches. Consumers who paid a premium not for the marketing — but for the proof.
Then I came back — or at least, I came back in spirit. Because every time I looked at an Indian supplement label, I saw the same thing: magnesium stearate, silicon dioxide, Red 40, carrageenan, glucose syrup. Ingredients that exist only to make manufacturing cheaper. Hidden inside products people took every morning and trusted with their health.
I was a pharmaceutical scientist. I knew what every single one of those ingredients was. I knew which ones could be replaced with something natural. I knew that ferrous bisglycinate absorbs 3× better than ferrous sulphate and doesn't cause constipation. I knew that HPMC capsules are plant-derived and gelatin capsules are not. I knew that beetroot powder does the same job as Red 40 without the synthetic chemistry.
The knowledge existed. Nobody was using it to serve the Indian consumer honestly.
So I built AROHAPURE.
The products we make are not complicated. They are actually the opposite — the simplest possible formulas that clinical science supports. Four ingredients. Every one named. Every source declared. Every batch verified by a third-party lab with a certificate scannable from your phone.
250 million urban Indians are nutritionally deficient. 53% of Indian women are iron deficient. 70% of India's population has suboptimal Vitamin D. 67% of IT professionals report chronic stress. These are not small problems. They are not solved by products with 14 ingredients that nobody can read.
AROHAPURE is the answer I spent years training to give. Clean label is not a trend. It is where every supplement market in the world is heading. India is five years behind. We are the bridge.
— Founder, AROHAPURE Private Limited